What could that mean? Images of haute couture immediately springs to mind with high fashion designs flouncing down the runways of Paris, Milan, London or the like. Designer clothing, designer shoes, designer furniture, even designer babies; but designer PR? Who would think that such a thing even exists. Or if it does what could it entail? The word 'designer' as defined by Dictionary.com is a person who devises or executes designs, especially one who creates forms, structures, and patterns, as for works of art or machines.
In my opnion, if applied to PR, it would refer to the person that puts together a PR plan to the specifications of a client and ensures all the steps are followed in the execution of it. As each plan is customised according to each client brief, the uniqueness of such would warrant the 'designer' connotation of exclusivity of the PR service afforded to each client.
Another way to look at it, would be prospective clients seeking the services of a 'designer PR' professional who is renowned for work that sets him or her apart from the rest in the field. Again, this allusion to exclusivity would ensure the PR professional the 'designer' label. The haute couture of PR so to speak.
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